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21.
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Business-to-business marketing
by Brennan, Ross | Canning, Louise. Edition: 2ndMaterial type:  Book; Format:
print
; Literary form:
not fiction
Description: xxi, 386p.Publisher: New Delhi Sage 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B75b2] (1).
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22.
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Public communication campaigns
by | Rice, Ronald E., Ed | Atkin, Charles K. , Ed. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiii, 376p.Publisher: Los Angeles Sage 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659 P96c4] (1).
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23.
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Corporate reputation decoded
: building, managing and strategising for corporate excellence
by Kaul, Asha | Desai, Avani. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix, 300p.Publisher: London Sage 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.2 K163c] (1).
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24.
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PUBLIC RELATIONS
by Canfield, Bertr | R. Edition: 5thMaterial type: Book Description: xv,627.Publisher: Homewood, Ill. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.2 C162p5] (1).
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25.
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MANAGEMENT COMMUNICATION ON CONTROVERSIAL ISSUES
by Dover, C. J. Material type: Book Description: 310.Publisher: Washington Bna Incorporated 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658 D751m] (1).
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26.
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COMMUNICATION AND PUBLIC RELATIONS
by Robinson, Edward J. Material type: Book Description: 618.Publisher: Columbus, Ohio Merrill 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.2 R561c] (1).
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27.
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MAKING OF A PUBLIC RELATIONS MAN
by Hill, John W. Material type: Book Description: 273.Publisher: N. Y. D. Mckay 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659 H553m] (1).
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28.
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FINANCIAL PUBLIC RELATIONS
by Beveridge, Oscar M. Material type: Book Description: 364.Publisher: N. Y. Mcgraw-Hill 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.111 B467f] (1).
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29.
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PRACTICAL PUBLIC RELATIONS
by Black, Sam. Material type: Book Description: 258.Publisher: London Pitman 1962Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.2 B561p] (1).
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30.
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RELATIONS EXPLOSION
by Safire, William L | Dean, Abner. Material type: Book Description: 249.Publisher: N. Y. Macmillan 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.111 Sa17r] (1).
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31.
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PUBLICITY MEDIA AND METHODS
by Schoenfeld, Clarence Albert. Material type: Book Description: 371.Publisher: N. Y. Macmillan 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.111 Sch63p] (1).
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32.
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Effective public relations
by Cutlip, Scott M | Center, Allen H. Edition: 3rdMaterial type: Book Description: xvi, 512p.Publisher: New Jersey Prentice-Hall 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.111 C979e3] (1).
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33.
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COMMUNICATIONS AND POLITICAL DEVELOPMENT
by Pye, Lucian W. Description: 381.Publisher: Princeton, N. J. Princeton University Press 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 301.243 C76c] (1).
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34.
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SILENT SERVICE IS NOT ENOUGH Description: 1187.Publisher: N. Y. 1954Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 380 Am36s] (1).
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35.
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Practical public relations for the businessman
by Farley, William E. Description: 95.Publisher: New York U. N. 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.2 F229p] (1).
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36.
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Public relations and business 1900-1929
by Raucher, Alan R. Description: .Publisher: Baltimore The John Hopkins Press 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 305 J62 v.86] (1).
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37.
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Experience-Based Communication
: [electronic resource] /
by Ornbo, Jens [author.] | Sneppen, Claus [author.] | Würtz, Peter Franklin [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
 ; Literary form:
not fiction
Description: IX, 278 p. online resource.Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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