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21.
|
CREATIVITY AND INNOVATION
by Nrstrom, Harry. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: vii,125.Publisher: Chichester John Wiley 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4 N989fE] (1).
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22.
|
MARKETING MANAGEMENT
by Kotler, Philip. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xi,722.Publisher: New Delhi Prentice-Hall Of India 1982Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m4] (1).
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23.
|
MARKETING MANAGEMENT
by Kotler, Philip. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Prentice-Hall 1984Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m5] (1).
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24.
|
MARKETING
by Mehta, Subhash C | Prasad, Keshav. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,560.Publisher: New Delhi Tata Mcgraw-Hill 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M474m] (1).
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25.
|
MARKETING STRATEGY AND PLANS
by Luck, David Johnson | Ferrell, O. C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,474.Publisher: Englewood Cliffs Prentice-Hall 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L964m] (1).
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26.
|
MARKETING MANAGEMENT
by Reddy, T. Subbi. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,481.Publisher: New Delhi S. Chand 1981Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R246m] (1).
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27.
|
RESEARCH METHODS IN MARKETING AND MANAGEMENT
by Sethna, Beheruz N | Groeneveld, Leonard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,332.Publisher: New Delhi Tata Mcgraw-Hill 1984Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Se75r] (1).
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28.
|
APPLIED MARKETING PRINCIPLES
by Weinrauch, J. Donald | Piland, William E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,432.Publisher: Englewood Cliffs Prentice-Hall 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W433a] (1).
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29.
|
PHYSICAL DISTRIBUTION MANAGEMENT
by Willis, Roger. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 239.Publisher: Park Ridge, N. J. Noyes Data 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W679p] (1).
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30.
|
MARKETING IN AN AGE OF CHANGE
by Udell, Jon G | Laczniak, Gene R. Material type: Book; Literary form: Description: xix,577.Publisher: New York John Wiley Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ud3m] (1).
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31.
|
PROBLEMS IN MARKETING
by Corey, E. Raymond | Ward, Scott. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,810.Publisher: New York Mcgraw-Hill 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800722 C812p6] (1).
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32.
|
STRATEGIC MARKET PLANNING, PROBLEM AND ANALYTICAL APPROACHES
by Abell, Derek, F | Hammond, John S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,527.Publisher: Englewood Cliffs Prentice-Hall 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ab33s] (1).
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33.
|
CASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS
by Mciver, Colin. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,224.Publisher: London Heinemann 1984Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C266] (1).
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34.
|
MARKETING
by Bell, Martin L. Edition: 2ndMaterial type: Book Description: 961.Publisher: Boston Houghton Mifflin c1972Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B413m2] (1).
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35.
|
EUROPEAN INSIGHTS IN MARKETING MANAGEMENT
by Midgley, David | Wills, Gordon. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,251.Publisher: Bradford Mcb (European Marketing And Customs Studio) 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Eu74m] (1).
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36.
|
MANAGEMENT OF MARKETING
by Wilson, Mike. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,141.Publisher: Westmead Gower 1960Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 W695m] (1).
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37.
|
INDUSTRIAL MARKETING
by Fisher, Lawrence. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 270.Publisher: London Business 1976Availability: No items available Withdrawn (1).
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38.
|
MARKETING BELOW-THE-LINE
by Christopher, Martin G. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 158.Publisher: London George Allen & Unwin 1972Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C466m] (1).
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39.
|
MARKETING MANAGEMENT
by Dalrymple, Douglas J | Parsons, Leonard J. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii,721.Publisher: New York John Wiley 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D169m2] (1).
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40.
|
MARKETING THEORY
by Hunt, Shelby D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 515.Publisher: Illinois Richard D. Irwin 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H914m] (1).
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