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21.
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Designing brand identity
by Wheeler, Alina. Edition: 2ndMaterial type:  Book; Format:
print
; Literary form:
not fiction
Description: vii, 280p.Publisher: New Jersey John Wiley & Sons 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 W561d2] (1).
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22.
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Branding a store
: how to build successful retail brands in a changing marketplace
by Floor, Ko. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 360p.Publisher: London Kogan Page 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 F659b] (1).
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23.
|
Brand aid
: an easy reference guide to solving your toughest branding problems and strengthening your marketing position
by Vanauken, Brad. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 306p.Publisher: New York Amacom 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 V269b] (1).
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24.
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Private label strategy
: how to meet the store brand challenge
by Kumar, Nirmalya | Steenkamp, Jan-Benedict E.M. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii, 270p.Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 K96p] (1).
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25.
|
Brand management [4 v.]
by | Riley, Francesca Dall'Olmo, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 4 v.(xxi, 407p, vi, 491p, vi, 378p, vi, 418p).Publisher: Los Angles Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 B733] (4).
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26.
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The strategy of global branding and brand equity
by | Lee, Alvin | Yang, Jinchao | Mizerski, Richard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xviii, 221p.Publisher: London Routledge 2015Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 St82] (1).
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27.
|
How Asian brands soar
: lessons from world's top Asian cases
by Han, Jeongsoo, ed | Kim, Miyea, ed | Jun, Mina, ed | Lee, Myung-Soo, ed | Kim, Chung K., ed. Material type: Book Description: xii, 204 p.Publisher: Seoul, Korea : The 1000 Years' Treasures by KIMF 2016Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.7095 H83] (1).
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28.
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India's most attractive brands 2015 Material type: Book; Format:
print
; Literary form:
not fiction
Description: 160p.Publisher: Mumbai TRA Research 2015Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 In23] (1).
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29.
|
How brands grow [pt.2 rev. ed.]
: including emerging markets services, durables, B2B and luxury brands
by Romaniuk, Jenni | Sharp, Byron. Edition: rev. ed. Description: xiv, 239p.Publisher: Australia Oxford University Press 2022Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R661h pt.2] (1).
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