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21.
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ADVERTISING MANAGEMENT
by Aaker, David A | Myers, John G. Edition: 2ndMaterial type:  Book; Format:
print
; Literary form:
not fiction
Description: xiii,560.Publisher: New Delhi Prentice-Hall 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 Aa41a2] (1).
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22.
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BUSINESS OF ADVERTISING
by Jones, Robert W. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 161.Publisher: London Longman 1974Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 J71b] (1).
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23.
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ADVERTISING
by Bolen, William H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,504.Publisher: New York Wiley 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 B637a] (1).
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24.
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CASES IN ADVERTISING AND PROMOTION MANAGEMENT
by Patti, Charles H | Murphy, John H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,256.Publisher: New York Wiley 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P277c] (1).
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25.
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ADVERTISING MANAGEMENT
by Gilligan, Colin | Crowther, Geoffrey. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,215.Publisher: New Delhi Heritage Pub. 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 G415a] (1).
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26.
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ADVERTISING
by Wright, John S | Zeigler, Sherilyn K. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,545.Publisher: New Delhi Tata Mcgraw-Hill 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 W928a5] (1).
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27.
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WHAT MANAGEMENT SHOULD KNOW ABOUT INDUSTRIAL ADVERTISING
by Hofsoes, Ewil. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 122.Publisher: Houston Gulf Pub. 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1315 H677w] (1).
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28.
|
SECRETS OF SUCCESSFUL COPYWRITING
by Quinn, Patrick. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,212.Publisher: London Heinemann 1986Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1322 Q44s] (1).
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29.
|
THE MODERN POSTER
by Wrede, Stuart. Material type: Book; Literary form: Publisher: Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 741.674 W925M] (1).
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30.
|
ADVERTISING MANGEMENT
by Harper W. Boyd,Joseph W. Newman | Newman,Joseph W. Material type: Book Description: xi,568.Publisher: D. Reidel, Dordrecht c1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 AD96A] (1).
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31.
|
BRAND POSITIONING
by Sengupta,Subroto. Material type: Book Description: viii,299.Publisher: Tata Mcgraw-Hill, New Delhi c1990Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 SE55B] (1).
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32.
|
BRAND POSITIONING
by Sengupta,Subroto. Material type: Book Description: viii,299.Publisher: Tata Mcgraw-Hill, New Delhi c1990Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.827 SE55B] (1).
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33.
|
BRAND POSITIONING
by Sengupta,Subroto. Material type: Book Description: viii,299.Publisher: Tata Mcgraw-Hill, New Delhi c1990Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.827 SE55B] (1).
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34.
|
ELECTRONIC MARKETING AND THE CONSUMER
by Robert A. Peterson | Peterson,Robert A. Material type: Book Description: xiii,193.Publisher: Sage Publications, California c1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 EL25P] (1).
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35.
|
LANGUAGE OF ADVERTISING OF WRITTEN TEXTS
by Goddard,Angela. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix,134.Publisher: Routledge, London 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 401.41 G541L] (1).
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36.
|
IMAGE MARKETING
by Marconi,Joe. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,232.Publisher: Ntc Business Books, New York 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.2 M333I] (1).
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37.
|
ADVERTISING AS COMMUNICATION
by Dyer,Gillian. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,230.Publisher: Routledge, London 1996Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 659.1 D988A] (1).
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38.
|
ULTIMATE SECRETS OF ADVERTISING
by Jones,John Philip. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxvi,227.Publisher: Sage Publications, Thousand Oaks 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 J718U] (1).
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39.
|
PUBLIC COMMUNICATION CAMPAIGNS
by Ronald E Rice,Charles K Atkin | Atkin,Charles K. Edition: 3rdMaterial type: Book Description: xi,428.Publisher: Sage Publications, Thousand Oaks c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659 P96U3] (1).
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40.
|
PLANNING FOR POWER ADVERTISING
by Halve,An | Bhaskar. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 260.Publisher: Response Books, New Delhi 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 H169P] (1).
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