Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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21. Principles of marketing [8th ed.]

by Kotler, Philip | Armstrong, Gaey.

Material type: visual material Visual material Publisher: Prentice Hall 1999Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: A135605 A1.3] (1).

22. B2B Brand Management : [electronic resource] /

by Kotler, Philip [author.] | Pfoertsch, Waldemar [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XVI, 357 p. online resource.Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

23. Marketing management [15th ed.] [Perpetual access till 2027]

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed. Publisher: Pearson Education 2016Online access: Click here to access online | Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m15] (1).

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