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181.
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INDUSTRIAL MARKETING MANAGEMENT
by Hutt, Michael D | Speh, Thomas W. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: 463.Publisher: Chicago Dryden 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H976i] (1).
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182.
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STRATEGIC MARKETING MANAGEMENT
by Foxall, Gordon R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 273.Publisher: London Croom Helm 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 F835s] (1).
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183.
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MARKETING MANAGEMENT INFORMATION SYSTEMS
by King, William R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 213.Publisher: New York Petrocelli 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K58m] (1).
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184.
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MARKETING MANAGEMENT
by Latif, T. A. A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vii,340.Publisher: New Delhi Deep & Deep Pub. 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M341] (1).
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185.
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MARKETING COMMUNICATIONS AND PROMOTION
by Nickels, William G. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 502.Publisher: Columbus, Ohio Crid 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 N533m] (1).
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186.
|
MARKET AND SALES FORECASTING-A TOTAL APPROACH
by Bolt, Gordon J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 359.Publisher: London Kogan Page 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.818 B639m] (1).
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187.
|
SALES ENGINEERING
by Black, George. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 207.Publisher: Houston Gulf Pub. 1973Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 B564s] (1).
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188.
|
MARKETING SEARCH
by Boyd, Harper W | Stasch, Stanley F. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 692.Publisher: Illinois Richard D. Irwin 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B692m4] (1).
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189.
|
HANDBOOK OF EXPORT MANAGEMENT
by Gujral, J. S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 456.Publisher: New Delhi Varma Brothers 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.913826 G949h] (1).
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190.
|
PRACTICAL GUIDE TO MARKETING
by Hake,Bruno. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: National Productivity Council, New Delhi 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H127P] (1).
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191.
|
World sources of market information [3v.]
by Blauvelt, Euan [ed.] | Durlacher, Jennifer [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: various pagings.Publisher: Cambridge Ballinger 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 016.38 W893] (1).
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192.
|
Export marketing and management
: procedures, incentives and prospects
by Rajajee, M. S | Rasheed, I. A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 380p.Publisher: New Delhi S. Chand 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 R137e] (1).
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193.
|
MARKETING ETHICS
by Murphy,Patrick E | Laczniak,Gene R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,172.Publisher: Pearson Education, Inc., Upper Saddle River 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 174 M956M] (1).
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194.
|
DATA, EXPERT KNOWLEDGE AND DECISIONS
by Gaul, Wolfgang | Schader, Martin. Material type: Book Description: viii,380.Publisher: Berlin Springer-Verlag c1988Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 D262g] (1).
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195.
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INDUSTRIAL MARKETING MANAGEMENT
by Haas, Robert W. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv,655.Publisher: Boston Pws-Kent Pub. 1989Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H111i4] (1).
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197.
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CONTEMPORARY MARKETING RESEARCH
by Mcdaniel, Carl | Gates, Roger. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxix,761.Publisher: St. Paul West Pub. 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M141c] (1).
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198.
|
HANDBOOK OF CONSUMER BEHAVIOUR
by Robertson, Thomas S | Kassarjian, Harold H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,614.Publisher: Englewood Cliffs Prentice-Hall 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H191] (1).
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199.
|
MARKETING IN INDIA CASES AND READINGS
by Neelamegham, S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,940.Publisher: New Delhi Vikas Pub. House 1988Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 380.10954 N292m] (1).
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200.
|
MARKETING AND SUSTAINABLE DEVELOPMENT
by Saxena,Pooja. Material type: Book; Literary form: Description: 223.Publisher: Rawat Publications, Jaipur Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80954 SA98M] (1).
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