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141.
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MARKETING PROFICIENCY
by Roy Choudhury, B. K. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: vii,146.Publisher: New Delhi Metropolitan 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R812m] (1).
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142.
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MARKETING
by Schoell, William F | Ivy, Thomas T. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,685.Publisher: Boston Allyn And Bacon 1982Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Sch62m] (1).
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143.
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LOGISTICS IN MARKETING
by Schorr, Jerry | Franco, Robert J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 403.Publisher: New York Pitman Pub. 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Sc66L] (1).
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144.
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MANUAL OF INDUSTRIAL MARKETING RESEARCH
by Rawnsley, Allan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix,196.Publisher: Chichester John Wiley 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M319] (1).
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145.
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MARKETING RESEARCH
by Konrad, Evelyn | Erickson, Rod. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 224.Publisher: Bombay D. B. Taraporevala 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M341] (1).
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146.
|
MARKETING RESEARCH
by Luck, David Johnston. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,522.Publisher: Englewood Cliffs Prentice-Hall 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M341d5] (1).
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147.
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MARKETING RESEARCH
by Proctor, Tony | Stone, Marilya A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,183.Publisher: Estoyer Macdonald And Evans 1978Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 P942m] (1).
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148.
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RESEARCH METHODS IN MARKETING AND MANAGEMENT
by Sethna, Beheruz N | Groeneveld, Leonard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,332.Publisher: New Delhi Tata Mcgraw-Hill 1984Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Se75r] (1).
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149.
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INDUSTRIAL MARKETING RESEARCH TECHNIQUES & PRACTICES
by Lee, Donald D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ii,137.Publisher: Westport, Ct. Technomic 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 L511i] (1).
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150.
|
EXPERIENTIAL EXERCISES IN MARKETING RESEARCH
by Luck, David J | Taylor, Donald A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,181.Publisher: Englewood Cliffs Prentice-Hall 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83076 L963e] (1).
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151.
|
CONSUMER MARKET RESEARCH HANDBOOK
by Worcester, Robert M | Downham, John. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: viii,739.Publisher: New York Van Nostrand Reinhold 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 C765m2] (1).
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152.
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MARKETING RESEARCH
by Tull, Donald S | Hawkins, Del I. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,736.Publisher: New York Macmillan 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.835 T822m] (1).
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153.
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APPLIED MARKETING PRINCIPLES
by Weinrauch, J. Donald | Piland, William E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,432.Publisher: Englewood Cliffs Prentice-Hall 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W433a] (1).
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154.
|
PHYSICAL DISTRIBUTION MANAGEMENT
by Willis, Roger. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 239.Publisher: Park Ridge, N. J. Noyes Data 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W679p] (1).
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155.
|
MARKETING IN AN AGE OF CHANGE
by Udell, Jon G | Laczniak, Gene R. Material type: Book; Literary form: Description: xix,577.Publisher: New York John Wiley Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ud3m] (1).
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156.
|
MARKETING PROBLEMS
by Uhr, Ernest B. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix,195.Publisher: New York John Wiley 1973Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Uh7m] (1).
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157.
|
MARKETING PROBLEM SOLVER
by Chase, Cochrane | Barasch, Kenneth L. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 446.Publisher: Radnor, Penn. Chilton 1977Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.800202 C386m2] (1).
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158.
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PROBLEMS IN MARKETING
by Corey, E. Raymond | Ward, Scott. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,810.Publisher: New York Mcgraw-Hill 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800722 C812p6] (1).
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159.
|
STRATEGIC ISSUES IN MARTKETING
by Wills, Gordon. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,239.Publisher: London International Textbook 1974Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W685s] (1).
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160.
|
MARKETING CLASSICS
by Enis, Ben M | Cox, Keith K. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,461.Publisher: Boston Allyn And Bacon 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 En55m3] (1).
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