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121.
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NEW APPROACH TO PHYSICAL DISTRIBUTION
by Arbury, James N. Material type:  Book Description: 127.Publisher: New York American Management Association c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658 N422] (1).
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122.
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INTERNATIONAL MARKETING ADMINISTRATION
by Mazze, Edward M. Material type: Book Description: xii,147.Publisher: San Francisco Chandler Pub. c1961Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M459i] (1).
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123.
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EXECUTIVE ACTION IN MARKETING
by Oxenfeldt, Alfred Richard. Material type: Book Description: x,817.Publisher: Belmont, Calif. Wadsworth Pub. 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ox2e] (1).
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124.
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INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS
by Williams, Leonard Ainslie. Material type: Book Description: 265.Publisher: London Longmans 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W673i] (1).
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125.
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INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS
by Williams, Leonard Ainslie. Material type: Book Description: 2652.Publisher: London Longmans 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W673i] (1).
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126.
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MARKETING MANAGEMENT AND INFORMATION
by Newman, Joseph W. Material type: Book Description: 390.Publisher: Homewood, Ill. R. D. Irwin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80186 N465m] (1).
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127.
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PLOTTING MARKETING STRATEGY
by Adler, Lee. Material type: Book Description: 318.Publisher: New York Simon And Schuster c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ad497p] (1).
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128.
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MARKETING
by Bell, Martin L. Material type: Book Description: xii,686.Publisher: Boston Houghton Mifflin c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B413m] (1).
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129.
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INTEGRATED MARKETING
by James, Bertram George Samuel. Material type: Book Description: 415.Publisher: London Batsford c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 J231i] (1).
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130.
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Services marketing
: people, technology, strategy
by Lovelock, Christopher | Wirtz, Jochen. Edition: 7thMaterial type: Book Description: xxi, 683p.Publisher: New Delhi Pearson 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s7] (2).
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131.
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MARKETING MANAGEMENT
by Field, George Albert | Tarpey, Lawrence X. Material type: Book Description: xv,619.Publisher: Columbus, Ohio. C. E. Merrill c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 F455m] (1).
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132.
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MARKETING MANAGEMENT Edition: Reprinted Description: xviii,295.Publisher: Macmillan Press, Houndmills c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C851M] (1).
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133.
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Marketing management [15th ed.] [Perpetual access till 2027]
by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed. Publisher: Pearson Education 2016Online access: Click here to access online | Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m15] (1).
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