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101.
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SIX SIGMA FOR MARKETING PROCESSES
by Creveling,Clyde M.,Hambleton,Lynne | Mccarthy,Burke. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xxvii,269.Publisher: Pearson Education, Inc., Upper Saddle River 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 C866S] (1).
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102.
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MARKETING CHANNEL MANAGEMENT
by Venugopal,Pingali. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 187.Publisher: Response Books, New Delhi 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 V569M] (1).
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103.
|
DISTIBUTION PLANNING AND CONTROL
by Ross,David Frederick. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xix,820.Publisher: Kluwer Academic Publishers, Boston 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.7 R734D2] (1).
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104.
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BUSINESS MARKETING MANAGEMENT
: B2B
by Hutt,Michael D.,Speh,Thomas W. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).
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105.
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BUSINESS MARKETING MANAGEMENT
: B2B
by Hutt,Michael D.,Speh,Thomas W. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).
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106.
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BUSINESS MARKETING MANAGEMENT
: B2B
by Hutt,Michael D.,Speh,Thomas W. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).
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107.
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SERVICES MARKETING MANAGEMENT
by Kasper,Hans,Helsdingen, Piet Van | Gabbott,Mark. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,554.Publisher: John Wiley And Sons Ltd.,Chichester 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K153S2] (1).
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108.
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INTERNATIONAL MARKETING STRATEGY
by Doole,Isobel,Lowe,Robin. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,572.Publisher: Thomson Learning,London 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4 D72I2] (1).
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109.
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MARKETING THAT WORKS
by Lodish,Leonard M.,Morgan,Howard L | Archambeau,Shellye. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,318.Publisher: Wharton School Publishing, Usa 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L821M] (1).
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110.
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Designing brand identity
by Wheeler, Alina. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: vii, 280p.Publisher: New Jersey John Wiley & Sons 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 W561d2] (1).
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111.
|
Ahmedabad Super market
by M N Vora | S C Mehta. Material type: Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.878095475 V91a] (1).
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112.
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International marketing management
: text and cases
by Mathur, U.C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 583p.Publisher: Los Angeles Sage 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 M426i] (1).
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113.
|
Marketing for entrepreneurs
: concepts and applications for new ventures
by Crane, Frederick G. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii, 225p.Publisher: Los Angeles Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C85m] (1).
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114.
|
Marketing management [14th ed.]
by Kotler, Philip | Keller, Kevin Lane. Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Description: 131p.Publisher: Boston Pearson 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m14 cop.1] (5).
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115.
|
Developing international strategies
: going and being international for medium-sized companies
by Grunig, Rudolf | Morschett, Dirk. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxiv, 368p.Publisher: Berlin Springer 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 G926d] (1).
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116.
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Cases in marketing management
by | Clow, Kenneth E., Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix, 523p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C268] (1).
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117.
|
Marketing strategy
: the thinking involved
by Hill, Mark E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxiv, 335p.Publisher: Los Angles Sage 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 H554m] (1).
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118.
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The history of marketing science
by | Winer, Russell S., Ed | Neslin, Scott A., Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxv, 502p.Publisher: Singapore World Scientific 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.109 H629] (1).
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119.
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SALES ENGINEERING
by Chorafas, Dimitris N. Material type: Book Description: xiv,210.Publisher: London Cassell c1967Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C456s] (1).
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120.
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PRICE POLICIES AND MARKETING MANAGEMENT
by Lynn, Robert Athan. Material type: Book Description: xi,331.Publisher: Homewood, Ill. Irwin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.816 L993p] (1).
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