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101.
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HOW BUSINESS IS BAMBOOZLED BY THE AD-BOYS
by Samstag, Nicholas. Material type:  Book Description: 161p.Publisher: N. Y. Heineman 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 Sa49h] (1).
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102.
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INTERNATIONAL HANDBOOK OF ADVERTISING
by Dunn, Samuel Watson. Material type: Book Description: 788.Publisher: N. Y. Mcgraw-Hill 1963Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 659.1 D922i] (1).
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103.
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MEASURING ADVERTISING READERSHIP AND RESULTS
by Starch, Daniel. Material type: Book Description: 270.Publisher: New York Mcgraw-Hill c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 St28me] (1).
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104.
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ADVERTISING MANAGEMENT
by Wedding, C. Nugent | Lessler, Richard S. Material type: Book Description: 629.Publisher: N. Y. Ronald 1962Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 W413a] (1).
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105.
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ADVERTISING
by Wright, John Sherman | Warner, Daniel S. Material type: Book Description: 590.Publisher: N. Y. Mcgraw-Hill 1962Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 W928a] (1).
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106.
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MARKETING COMMUNICATIONS
by Crane, Edgar. Material type: Book Description: 569.Publisher: N. Y. Wiley 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1019 C85m] (1).
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107.
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ADVERTISING IN THE PRINTED MEDIA
by Mcclure, Leslie Willard | Fulton, Paul C. Material type: Book Description: 338.Publisher: N. Y. Macmillan 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.132 M13a] (1).
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108.
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ETHICS, ADVERTISING AND RESPONSIBILITY
by Quinn, Francis X. Material type: Book Description: 165.Publisher: Westminster, Md. Canterbury Press 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1082 Qu44e] (1).
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109.
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VERSE BY THE SIDE OF THE ROAD
by Rowsome, Frank | Rose, Carl. Material type: Book Description: 121.Publisher: Brattleboro, Vt. Greene Press 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.196681 R799v] (1).
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110.
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Screen writing and production techniques
: the non-technical handbook for TV, Film and Tape
by Curran, Charles W. Material type: Book Description: 242p.Publisher: New York Hastings House 1958Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 808.25 C93s] (1).
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111.
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Television advertising
by Agnew, Clark M | O'Brien, Neil. Material type: Book Description: xii, 330p.Publisher: New York Mcgraw-Hill 1958Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.14 Ag63t] (1).
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112.
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How advertising is written and why
by Glim, Aesop. Material type: Book Description: xii, 150p.Publisher: New York Dover Publications 1961Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659 M61h] (1).
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113.
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MANAGEMENT & ADVERTISING PROBLEMS IN THE ADVERTISER-AGENCY RELATIONSHIP Description: 138.Publisher: N. Y. Association Of National Advertisers 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 B6395m] (1).
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114.
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PERSPECTIVES IN ADVERTISING MANAGEMENT Description: 245,Y.Publisher: New York Advertising Management Development Committee 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.108 As78p] (1).
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115.
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MARKET AND MEDIA EVALUATION
by Schiller, Robert D. Description: 434.Publisher: London Collier-Macmillan 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 As78m] (1).
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116.
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PROCEEDINGS OF THE ANNUAL CONFERENCE Description: v.,Y.Publisher: New York 1955-Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 Ad96p] (1).
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