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1.
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ROMANCING THE CUSTOMER
by Temporal,Paul | Trott,Martin. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,211.Publisher: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 T249R] (1).
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2.
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HANDBOOK OF RELATIONSHIP MARKETING.
by Jagdish N. Sheth,Atul No Parvatiyar | Parvatiyar,Atul. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,660.Publisher: Response Books, New Delhi 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H192] (1).
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3.
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MANAGING CUSTOMER RELATIONSHIPS ON THE INTERNET
by Lindstrand,Angelika,Johanson,Jan | Sharma,Dharma Deo. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,307.Publisher: Elsevier, Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 M311] (1).
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4.
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H-CRM
by Das,Kallol. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,224.Publisher: Viva Books Pvt. Ltd., New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D26H] (1).
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5.
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RETAIL THERAPY
by Jones,Rob | Murphy,Dan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,200.Publisher: Palgrave, Hampshire 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.87 J724R] (1).
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6.
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RELATIONSHIP MARKETING
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,459.Publisher: Springer-Verlag, Berlin 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 R279] (1).
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7.
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Relationship marketing
: a consumer experience approach
by Baron, Steve | Conway, Tony. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 202p.Publisher: Los Angeles Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 B268r] (1).
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