PKK Library Search for 'su:{New Products -- Marketing}'

INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE

By Mahajan, Vijay. Cambridge Ballinger 1986 . xvi,318 , Based On A Conf. Held At Harvard Univ., 1983

By Phillips,Fred Y. Springer-Verlag, Berlin 2001 . xvii,417 3540412581

By Gorchels,Linda. Ntc Business Books, Chicago 2000 . ix,290 0658001353

By Lodato, Michael W.. New Delhi Authorhouse 2008 . 135p 9781434390844

London Sage 2011 . 4v (various pagings) 9780857020536