PKK Library Search for 'su:{Marketing--Management}'

MANAGEMENT SCIENCE IN MARKETING

By Montgomery, David B.. Englewood Cliffs, N. J. Prentice-Hall 1969 . 376 , Includes Bibliography

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BASIC MARKETING

By Mccarthy, Edward John. Homewood, Ill. R. D. Irwin 1968 . 755

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READINGS IN BUSINESS LOGISTICS

Homewood, Ill. R. D. Irwin 1969 . ix,174 , Includes Bibliographical References

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Marketing management

By Phelps, Dudley Maynard. Homewood, Ill. Irwin 1968 . xv,925p , Includes bibliographies | First ed. published in 1951 under title : Sales management : policies and procedures

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PRACTICAL APPROACH TO MARKETING MANAGEMENT

By Morse, Stephen. London Mcgraw-Hill 1967 . 256 , Includes Bibliography

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INTRODUCTION TO MARKETING MANAGEMENT

By Rewoldt, Stewart Henry. Homewood, Ill. R. D. Irwin 1969 . xv,718 , Bibliographical Footnotes | On Spine : Marketing Management

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CONSUMER BEHAVIOR AND MARKETING MANAGEMENT

By Myers, James H.. Boston Houghton Mifflin 1967 . x,336 , Bibliography : P. 315-330

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READINGS IN MARKETING INFORMATION SYSTEMS

By Smith, Samuel V.. Boston Houghton Mifflin 1968 . xii,399 , Includes Bibliographical References

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MARKETING

By Weinstein, Arnold K.. London Allen & Unwin 1968 . 219 , Includes Bibliographies 046580176

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COMPARATIVE MANAGEMENT AND MARKETING

By Boddewyn, J.. Glenview, Ill. Scott, Foresman 1969 . 302 , Includes Bibliography

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INSIGHTS FOR MARKETING MANAGEMENT

By Gelb, Gabriel M.. California Goodyear 1974 . 288

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BASIC PROBLEMS IN MARKETING MANAGEMENT

By Greif, Edwin Charles. Belmont, Calif. Wadsworth Pub. 1967 . xii,355

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MARKETING MANAGEMENT

By Kotler, Philip. New Delhi Prentice-Hall Of India 1970 . 628

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OPERATION FORECASTING, no.12

By Abramson, A. G.. American Marketing Association 1967 . viii,129p , Includes Bibliographies

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MARKETING RESEARCH AND INFORMATION SYSTEMS

By Buzzell, R. D.. New York Mcgraw-Hill 1969 . 788p , Includes Bibliography | Case Material From The Harvard Graduate School Of Business Administration

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ADVERTISING MEASUREMENT AND DECISION MAKING

By Dalbey, Homer M.. Boston Allyn & Bacon 1968 . xx,103 , Bibliography : P. 94-97

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MARKETING RESEARCH

By Kinnear, Thomas. New York Mcgraw-Hill 1979 . 656

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MARKETING

By Hansen, Harry L.. Homewood, Illinois 1977 . 882

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INTERNATIONAL MARKETING

By Majaro, Simon. London George Allen & Unwin 1977 . 303 , References : P. 295-303

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MARKETING MANAGEMENT

By Kotler, Philip. New Delhi Prentice-Hall 1984

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CREATIVITY AND INNOVATION

By Nrstrom, Harry. Chichester John Wiley 1979 . vii,125 , Revised Translation Of Swedish Work Published In 1974 Under Title : Foretagsk Reativited Och Innovationer

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MARKETING MANAGEMENT

By Kotler, Philip. New Delhi Prentice-Hall Of India 1982 . xi,722

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MARKETING MANAGEMENT

By Kotler, Philip. New Delhi Prentice-Hall 1984

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MARKETING

By Mehta, Subhash C.. New Delhi Tata Mcgraw-Hill 1980 . xv,560

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MARKETING STRATEGY AND PLANS

By Luck, David Johnson. Englewood Cliffs Prentice-Hall 1979 . xv,474 , Bibliography : P. 455-461

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MARKETING MANAGEMENT

By Reddy, T. Subbi. New Delhi S. Chand 1981 . viii,481 , Bibliography : P. 476-481

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RESEARCH METHODS IN MARKETING AND MANAGEMENT

By Sethna, Beheruz N.. New Delhi Tata Mcgraw-Hill 1984 . xvii,332

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APPLIED MARKETING PRINCIPLES

By Weinrauch, J. Donald. Englewood Cliffs Prentice-Hall 1979 . xi,432

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PHYSICAL DISTRIBUTION MANAGEMENT

By Willis, Roger. Park Ridge, N. J. Noyes Data 1977 . 239 , Bibliography : P. 233-235

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MARKETING IN AN AGE OF CHANGE

By Udell, Jon G.. New York John Wiley . xix,577

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PROBLEMS IN MARKETING

By Corey, E. Raymond. New York Mcgraw-Hill 1981 . xviii,810

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STRATEGIC MARKET PLANNING, PROBLEM AND ANALYTICAL APPROACHES

By Abell, Derek, F.. Englewood Cliffs Prentice-Hall 1979 . xii,527

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CASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS

By Mciver, Colin. London Heinemann 1984 . viii,224

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MARKETING

By Bell, Martin L.. Boston Houghton Mifflin 1972 . 961

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EUROPEAN INSIGHTS IN MARKETING MANAGEMENT

By Midgley, David. Bradford Mcb (European Marketing And Customs Studio) 1977 . xi,251 , With Contributions From Martin Christopher And Others

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MANAGEMENT OF MARKETING

By Wilson, Mike. Westmead Gower 1960 . xvii,141 , Bibliography : P. 137-138

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INDUSTRIAL MARKETING

By Fisher, Lawrence. London Business 1976 . 270

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MARKETING BELOW-THE-LINE

By Christopher, Martin G.. London George Allen & Unwin 1972 . 158

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MARKETING MANAGEMENT

By Dalrymple, Douglas J.. New York John Wiley 1980 . xii,721

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MARKETING THEORY

By Hunt, Shelby D.. Illinois Richard D. Irwin 1983 . 515 , Bibliography : P. 480-502

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INDUSTRIAL MARKETING MANAGEMENT

By Hutt, Michael D.. Chicago Dryden 1981 . 463

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STRATEGIC MARKETING MANAGEMENT

By Foxall, Gordon R.. London Croom Helm 1981 . 273

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MARKETING MANAGEMENT INFORMATION SYSTEMS

By King, William R.. New York Petrocelli 1977 . 213 , Bibliographical References

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MARKETING MANAGEMENT

By Latif, T. A. A.. New Delhi Deep & Deep Pub. 1983 . vii,340 , Bibliography : P. 334-336

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MARKETING COMMUNICATIONS AND PROMOTION

By Nickels, William G.. Columbus, Ohio Crid 1976 . 502

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HANDBOOK OF EXPORT MANAGEMENT

By Gujral, J. S.. New Delhi Varma Brothers 1979 . 456

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MARKETING

By J. No Eliashberg,G. L. Lilien. North-Holland, Amsterdam 1993 . xiv,895 , Includes Bibliographical References And Index. 0444889574

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STRATECGIC MARKETING PROBLEMS

By Kerin,Roger A.. Prentice Hall, Englewood Cliffs 1995 . xii,738. 02051617077

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MARKETING STRATEGY

By Walker,Orville C.,Boyd,Harper W.. Irwin/Mcgraw-Hill, Boston 1999 . xxiii,393 0071168478

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STRATEGIC MARKETING PROBLEMS

By Kerin, Roger A.. Boston Allyn And Bacon 1993 . xii,720 , Includes Bibliographical References And Index 0205142427

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CASES IN STRATEGIC MARKETING

By Swayne, Linda E.. Englewood Cliffs Prentice-Hall 1993 . xxvii,819 , Includes Bibliographical References 0131192310

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NEW PUBLIC SECTOR MARKETING

By Chapman,David, Cowdell,Theo. Financial Times Pitman,New Delhi 1998 . x,390 , Includes Indexes 0273623478

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BUSINESS MARKETING MANAGEMENT

By Bingham,Frank G.. Ntc Business Books,New York 1998 . xxiii,632 , Includes Bibliographical References And Indes 0844229644

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MANAGING BUSINESS TO BUSINESS MARKETING COMMUNICATIONS

By De Bonis,J. Nicholas, Peterson,Roger S.. Ntc Business Books,New York 1997 . xxiii,372 , Includes Bibliographical References And Index 0844235954

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MMTC LIMITED

By Chhokar,Jagdeep S,Jain,Abhinandan K. Indian Institute Of Management,Ahmedabad 1992 . 6

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THE BUSINESS MARKETING COURSE

By Ford,David. John Wiley, Chichester 2002 . xv,238 0471877220

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GLOBAL MARKETING MANAGEMENT

By Keegan,Warren J.. Prentice Hall Of India Pvt. Ltd., New Delhi 2002 . xxv,617 8120320662

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MARKETING MANAGEMENT

By Kotler,Philip. Pearson Education ( Singapore ) Pte. Ltd., Delhi 2006 . xxxix,672 8129711192

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CASES IN MARKETING MANAGEMENT

By Khawaja Amjad Saeed. Excel Books, New Delhi 1999 . xv,203 8174461760

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CASES IN MARKETING MANAGEMENT

By Bhasin,M L. Anmol Publications, New Delhi 1998 . xiv,311 8174889213

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INTERNATIONAL MARKETING CASES

By Jain,Subhash C. South-Western Pub., Cincinnati, Oh. 2001 . vii, 032410085X

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KEY CUSTOMERS

By Mcdonald,Malcolm,Rogers,Beth. Butterworth-Heinemann, Oxford 2000 . xxii,320 0750646152

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PRINCIPLES OF SERVICES MARKETING

By Palmer,Adrian. Mcgraw-Hill, London 2001 . xvi,516 0077097483

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PRINCIPLES OF DIRECT AND DATABASE MARKETING

By Tapp,Alan. Pearson Education, London 2000 . xv,435 0273646818

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MARKET DRIVEN ORGANIZATION

By Day,George S.. Free Press, New York 1999 . xii,285 0684864673

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MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT

By Linneman,Robert. Jaico Publishing House, Bombay 2002 . xvii,464 8172249071

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UNDERSTANDING CONSUMER DECISION MAKING

By Thomas J. Reynolds,Jerry C. Olson. Lawrence Erlbaum Associates Publishres, Hillsdale 2001 . xvii,447 080581731X

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GLOBAL MARKETING MANAGEMENT

By Keegan,Warren J.. Prentice Hall, New Jersey 1999 . xiv,639 0139030239

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EXPORT MANAGEMENT

By Kapoor,D C. Vikas Publishing House Pvt. Ltd., New Delhi 2002 . viii,528 , Includes Index 8125909397

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ABC CORPORATION

By Bhandari,Labdhi. Indian Institute Of Management, Ahmedabad 1978 . 15

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FRESH FRUITS PROCESSING PRIVATE LIMITED (FFPL)

By Bhattacharjee,Sourindra. Indian Institute Of Management, Ahmedabad 1997 . 10

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MARKETING STRATEGY

By Fifield,Paul. Butterworth-Heinemann, Oxford 1998 . xxxvii,308 0750632844

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DEMAND FOR SCOOTERS IN INDIA

By Mehta,Subhash C. Indian Institute Of Management, Ahmedabad 1972 . 21

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KOTLER ON MARKETING

By Kotler,Philip. Free Press, New York 1999 . xiv,257 0684860384

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ADVERTISING AND SALES PROMOTION STRATEGY

By Tellis,Gerard J. Addison-Wesley, Reading,Mass. 1998 . xvii,483 0321014111

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MARUTI UDYOG LIMITED

By Satia,J. K.,Tomas,P. S.. Indian Institute Of Management,Ahmedabad 1997 . 21

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MARKETING PLANNING AND STRATEGY

By Jain,S C. South-Western/Thomson Learning, Australia 2001 . 363 0324062621

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INTERNATIONAL MARKETING STRATEGY

By Bradley,Frank. Prentice Hall Europe, London 2002 . xxv,417 0 273 65571 X

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MODERN BAKERIES (INDIA) LIMITED, AHMEDABAD (B)

By Vora,M. N.. Indian Institute Of Management, Ahmedabad 1968 . 14

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LARSEN & TOUBRO LIMITED (A)

By Bhattacharyya,S. K.,Camillus,J. C.. Indian Institute Of Management,Ahmedabad 1974 . 22

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FORESIGHT LIMITED, LONDON

By Sinha,Sidhartha. Indian Institute Of Management, Ahmedabad 1996 . 15

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SELECTED ASPECTS OF INDIAN DISTRIBUTION SYSTEM

By Jain,Abhinandan K.. Indian Institute Of Management, Ahmedabad 1974 . 11

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ASHIMA ATTIRES (A)

By Banerjee,Bibek. Indian Institute Of Management, Ahmedabad 1998 . 27

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ASHIMA ATTIRES (B)

By Banerjee,Bibek. Indian Institute Of Management, Ahmedabad 1998 . 16

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ARUN ICE CREAM

By Koshy,Abraham,Venkiteswaran,N.. Indian Institute Of Management,Ahmedabad 2000 . 18

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STRATEGIC MARKETING PROBLEMS

By Kerin,Roger A.. Prentice Hall, New Jersey 1998 . xii,723 0136328601

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DEVELOPING SUCCESSFUL MARKETING STRATEGIES

By Parmerlee, David. New York NTC Business Books 2000 . xvi,198p 0658001329

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COPY WRITING

By Manendra Mohan. Indian Institute Of Management, Ahmedabad 1979 . 12

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PHILIPS TRANSISTOR RADIOS

By Gupta,Subroto Sen. Indian Institute Of Management, Ahmedabad 1976 . 23

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LARSEN & TOUBRO LIMITED (B)

By Bhattacharyya,S. K.,Camillus,J. C.. Indian Institute Of Management,Ahmedabad 1973 . 13

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USING MARKET KNOWLEDGE

By Deshpande,Rohit. Sage Publications, Thousand Oaks 2001 . vii,391 , Includes Bibliographical References And Index. 0761921982

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MASTERING MARKETING

Pearson Education ( Singapore ) Pte. Ltd., Delhi 2003 . 342 817808886X

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BUSINESS OF MARKETING

By P. Rajan Varadarajan,No. Jaico Publishing House, Bombay 2001 . xiv,366 8172248768

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MANAGEMENT SNAP-SHOTS

By Pandey,Suresh. Message Communication(I) Pvt. Ltd., Patna 2003 . iii,123

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STRATEGIC MARKET MANAGEMENT

By Aaker,David A. John Wiley, New York 2000 . xiv,330 9971512939

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RETAIL THERAPY

By Jones,Rob. Palgrave, Hampshire 2003 . viii,200 1403901716

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MARKET DRIVEN STRATEGY

By Day,George S.. Free Press, New York 1999 . xix,405 068486536X

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MARKETING MANAGEMENT

By Jayachandran,S.. Excel Books, New Delhi 2004 . xi,505 8174463631

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INTERNATIONAL MARKETING

By Joshi,Rakesh Mohan. Oxford Univ. Pr., Oxford 2005 . xiii,750 , Includes Cd-Rom 0195671236

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SIX SIGMA FOR MARKETING PROCESSES

By Creveling,Clyde M.,Hambleton,Lynne. Pearson Education, Inc., Upper Saddle River 2006 . xxvii,269 013199008X

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MARKETING CHANNEL MANAGEMENT

By Venugopal,Pingali. Response Books, New Delhi 2001 . 187 0761995501

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DISTIBUTION PLANNING AND CONTROL

By Ross,David Frederick. Kluwer Academic Publishers, Boston 2004 . xix,820 140207686X

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BUSINESS MARKETING MANAGEMENT

By Hutt,Michael D.,Speh,Thomas W.. Thomson/South Western, Austrelia 2007 . xxx,658 8131502058

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BUSINESS MARKETING MANAGEMENT

By Hutt,Michael D.,Speh,Thomas W.. Thomson/South Western, Austrelia 2007 . xxx,658 8131502058

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BUSINESS MARKETING MANAGEMENT

By Hutt,Michael D.,Speh,Thomas W.. Thomson/South Western, Austrelia 2007 . xxx,658 8131502058

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SERVICES MARKETING MANAGEMENT

By Kasper,Hans,Helsdingen, Piet Van. John Wiley And Sons Ltd.,Chichester 2006 . xviii,554 0470091169

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INTERNATIONAL MARKETING STRATEGY

By Doole,Isobel,Lowe,Robin. Thomson Learning,London 2006 . xvi,572 1861524722

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MARKETING THAT WORKS

By Lodish,Leonard M.,Morgan,Howard L.. Wharton School Publishing, Usa 2007 . xv,318 8131713776

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Designing brand identity

By Wheeler, Alina. New Jersey John Wiley & Sons 2006 . vii, 280p. 0471746843

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Ahmedabad Super market

By M N Vora.

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International marketing management

By Mathur, U.C.. Los Angeles Sage 2008 . 583p 9780761936404

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Marketing for entrepreneurs

By Crane, Frederick G.. Los Angeles Sage 2010 . xii, 225p. , Includes Bibliographical References And Index 9781412953474

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Marketing management [14th ed.]

By Kotler, Philip. Boston Pearson 2012 . 131p 9780273753360

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Developing international strategies

By Grunig, Rudolf . Berlin Springer 2012 . xxiv, 368p 9783642247248

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Cases in marketing management

Los Angeles Sage 2012 . ix, 523p 9781412996037

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Marketing strategy

By Hill, Mark E.. Los Angles Sage 2013 . xxiv, 335p 9781412987301

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The history of marketing science

Singapore World Scientific 2014 . xxv, 502p 9789814596473

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SALES ENGINEERING

By Chorafas, Dimitris N.. London Cassell 1967 . xiv,210

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PRICE POLICIES AND MARKETING MANAGEMENT

By Lynn, Robert Athan. Homewood, Ill. Irwin 1967 . xi,331 , Includes Bibliographies

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NEW APPROACH TO PHYSICAL DISTRIBUTION

By Arbury, James N.. New York American Management Association 1967 . 127 , Bibliography : P. 125-127

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INTERNATIONAL MARKETING ADMINISTRATION

By Mazze, Edward M.. San Francisco Chandler Pub. 1961 . xii,147 , Bibliography : P. 133-142

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EXECUTIVE ACTION IN MARKETING

By Oxenfeldt, Alfred Richard. Belmont, Calif. Wadsworth Pub. 1966 . x,817 , Includes Bibliographies

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INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS

By Williams, Leonard Ainslie. London Longmans 1967 . 265

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INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS

By Williams, Leonard Ainslie. London Longmans 1967 . 2652

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MARKETING MANAGEMENT AND INFORMATION

By Newman, Joseph W.. Homewood, Ill. R. D. Irwin 1967 . 390

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PLOTTING MARKETING STRATEGY

By Adler, Lee. New York Simon And Schuster 1967 . 318 , Bibliographical Footnotes | An Interpublic Press Book

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MARKETING

By Bell, Martin L.. Boston Houghton Mifflin 1966 . xii,686 , Bibliographical Footnotes

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INTEGRATED MARKETING

By James, Bertram George Samuel. London Batsford 1967 . 415 , Bibliography : P. 407-410

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Services marketing

By Lovelock, Christopher. New Delhi Pearson 2011 . xxi, 683p 978 81 317 5939 4

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MARKETING MANAGEMENT

By Field, George Albert. Columbus, Ohio. C. E. Merrill 1966 . xv,619 , Includes Bibliographical References

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MARKETING MANAGEMENT

Macmillan Press, Houndmills 2001 . xviii,295 0333994434

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Marketing management [15th ed.] [Perpetual access till 2027]

By Kotler, Philip . Pearson Education 2016 9789332563483

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