TY  - BOOK
AU  - Raghavarao, Damaraju
AU  - Wiley, James B
TI  - Choice-Based conjoint analysis: models and designs
SN  - 9781420099966
U1  - 658.8343 
PY  - 2011///
CY  - Boca Raton
PB  - Crc Press
KW  - Conjoint analysis (Marketing)
ER  -