Journal of Marketing Theory and Practice  [e-journal] 
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 .-  Taylor & Francis, Ltd., 
ISSN: 1069-6679 
<br><U>Copy Details:</u><br> Acc. No.: <b>EJK9363</b>, Full Call No.: ,   Item type:  Electronic Journals , Location: , <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>