658.8
Feldmann, Valerie.
牋牋牋 Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication / [electronic resource] : / by Valerie Feldmann. .- XII, 270 p. 17 illus.. online resource. ** Information Age Economy )
LC Class. No.: HF5410-5417.5 - Information Age Economy .
ISBN: 9783790816334
Standard No.: 10.1007/b139034 doi
Subject Headings:
Business.;
Marketing.;
Industrial management.;
Computers.;
Economics.;
Management science.;
Economic policy.;
Social sciences.;
Business and Management.;
Marketing.;
Economics, general.;
Theory of Computation.;
Media Management.;
R & D/Technology Policy.;
Social Sciences, general.;
Copy Details:
Acc. No.: EBK5751, Full Call No.: , Item type: E books , Location: ,
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