659.1 / As78m
Schiller, Robert D.
MARKET AND MEDIA EVALUATION
/ THE AIA HANDBOOK OF ADVERTISING TO BUSINESS, INDUSTRY, GOVERNMENT AND THE PROFESSIONS
.- London: Collier-Macmillan, 1969
.- 434.
Includes Bibliography At Head Of Title : M. A. M. E.
Subject Headings:
Advertising -- Handbooks, Manuals, Etc;
Marketing -- Handbooks, Manuals, Etc;
Copy Details:
Acc. No.: A11650, Full Call No.: 659.1 As78m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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