659.1 / P173m
Palda, Kristian S.
MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS
/
.- Englewood Cliffs, N. J.: Prentice-Hall, 1964
.- 101 .
.- ( The Ford Foundation Doctoral Dissertation Series, 1963
Subject Headings:
Advertising;
Copy Details:
Acc. No.: 54014, Full Call No.: 659.1 P173m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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