658.8 / R36h
Rice, Craig S.
HOW TO PLAN AND EXECUTE THE MARKETING CAMPAIGN
/ STRATEGIES FOR RESEARCH, BUDGET, COPY, MEDIA, MERCHANDISING AND MARKET TESTING, PLUS AN ACTUAL MARKETING CAMPAIGN DOCUMENT AND 42 CLASSIC CASE HISTORIES IN MODERN MARKETING
.- Chicago: Dartnell, c1966
.- 178 .
Subject Headings:
Marketing;
Copy Details:
Acc. No.: 77021, Full Call No.: 658.8 R36h, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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