658.8  / L944s7 <br/>
Lovelock, Christopher <br/>
       Services marketing : people, technology, strategy 
 / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee 
 .- 7th 
 .- New Delhi: Pearson,  2011 
 .- xxi, 683p . 
<br><u>ISBN:</u> 978 81 317 5939 4 
<br/><u>Subject Headings:</u> <br/>Marketing management;
<br/><U>Author Added Entry: </u><br/>Wirtz, Jochen;
<br><U>Copy Details:</u><br> Acc. No.: <b>GB265</b>, Full Call No.: 658.8 L944s7,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>Acc. No.: <b>GB266</b>, Full Call No.: 658.8 L944s7,   Item type:  Books , Location: CARS, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>