659.1  / K636a2 <br/>
Kirkpatrick, Charles Atkinson <br/>
       ADVERTISING 
 / MASS COMMUNICATION IN MARKETING 
 .- 2nd 
 .- Boston: Houghton Mifflin,  1964 
 .- 514 . 
<br/><u>Subject Headings:</u> <br/>Advertising;
<br><U>Copy Details:</u><br> Acc. No.: <b>K4978</b>, Full Call No.: 659.1 K636a2,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>