658.83 / R494
Cox, Donald F.
RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR
/
.- Boston: Division Of Research, Graduate School Of Business Administration, Harvard University, c1967
.- xiii,667 .
Bibliography : P. 641-667 Twenty Four Papers Prepared Under A Research Program Conducted During The Past 7 Years At The Harvard Business School
Subject Headings:
Consumers -- Addresses, Essays, Lectures;
Consumption (Economics) -- Addresses, Essays, Lectures;
Copy Details:
Acc. No.: K10644, Full Call No.: 658.83 R494, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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