658.872 / W171b
Walters, Dave
Behavioral marketing : delivering personalized experiences at scale
/ Dave Walters
.- New Jersey: Wiley, 2015
.- xxi, 229p .
ISBN: 9781119076575
Subject Headings:
Consumers' preferences;
Customer relations;
Internet marketing;
Copy Details:
Acc. No.: A182092, Full Call No.: 658.872 W171b, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------