381.109 / H629
The history of marketing science
/ edited by Russell S. Winer and Scott A. Neslin
.- Singapore: World Scientific, 2014
.- xxv, 502p .
.- ( Wold Scientific-Now Publishers Series In Business V.3
ISBN: 9789814596473
Subject Headings:
Marketing -- Management;
Marketing -- Study and teaching;
Author Added Entry:
Winer, Russell S., Ed.;
Neslin, Scott A., Ed.;
Copy Details:
Acc. No.: A181333, Full Call No.: 381.109 H629, Item type: Books , Location: General Stacks,
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