658.872 / Sp66s
Sponder, Marshall
Social media analytics : effective tools for building, interpreting, and using metrics
/ Marshall Sponder
.- New York: Mcgraw Hill, 2012
.- xiv, 316p .
Subject Headings:
Marketing research;
Social media;
Internet marketing;
Copy Details:
Acc. No.: A181087, Full Call No.: 658.872 Sp66s, Item type: Books , Location: General Stacks,
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