658.83 / Sa76c2
Sarstedt, Marko
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
/ Marko Sarstedt and Erik Mooi
.- 2nd
.- Berlin: Springer, 2014
.- xxii, 347p .
.- ( Springer Texts In Business And Economics
ISBN: 9783642539640
Subject Headings:
Marketing;
Ecomonics;
Author Added Entry:
Mooi, Erik;
Copy Details:
Acc. No.: A180581, Full Call No.: 658.83 Sa76c2, Item type: Books , Location: General Stacks,
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