658.8012  / P293s <br/>
Payne, Adrian <br/>
       Strategic customer management : integrating relationship marketing and CRM 
 / Adrian Payne and Pennie Frow 
 .- New Delhi: Cambridge University Press,  2013 
 .- xvi, 529p . 
<br><u>ISBN:</u> 9781107687325 
<br/><u>Subject Headings:</u> <br/>Customer relations -- Management;
<br/><U>Author Added Entry: </u><br/>Frow, Pennie;
<br><U>Copy Details:</u><br> Acc. No.: <b>A179038</b>, Full Call No.: 658.8012 P293s,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>