658.8  / Sch82p2 <br/>
Schultz, Mike <br/>
       Professional services marketing : how the best firms build premier brands, thriving lead generation engines, cultures of business development success 
 / Mike Schultz, John E. Doerr and Lee W. Frederiken 
 .- 2nd 
 .- Singapore: John Wiley & Sons,  2013 
 .- xv, 352p . 
<br><u>ISBN:</u> 9781118604342 
<br/><u>Subject Headings:</u> <br/>Service industries -- Marketing;<br/>Branding (Marketing);<br/>Marketing;
<br/><U>Author Added Entry: </u><br/>Doerr, John E.;
<br><U>Copy Details:</u><br> Acc. No.: <b>A179045</b>, Full Call No.: 658.8 Sch82p2,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>