659.1072  / Us4q2 <br/>
<br/>
       Using qualitative research in advertising : strategies, techniques and applications 
 / Margaret A. Morrison ...[et al.] 
 .- 2nd 
 .- Los Angeles: Sage,  2012 
 .- xv, 218p . 
<br><u>ISBN:</u> 9781412987240 
<br/><u>Subject Headings:</u> <br/>Advertising--Research;<br/>Qualitative research;<br/>Marketing research--Methodology;
<br/><U>Author Added Entry: </u><br/>Morrison, Margaret A.;
<br><U>Copy Details:</u><br> Acc. No.: <b>A175980</b>, Full Call No.: 659.1072 Us4q2,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>