658.8342 / M777c2
Mooij, Marieke De
Consumer behavior and culture : consequences for global marketing and advertising
/ Marieke de Mooij
.- 2nd
.- Los Angeles: Sage, 2011
.- xv, 400p .
ISBN: 9781412979900
Subject Headings:
Consumer behavior -- Cross cultural studies;
Consumer -- Psychology;
Marketing;
Copy Details:
Acc. No.: A175281, Full Call No.: 658.8342 M777c2, Item type: Books , Location: General Stacks,
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