658.83 / M242m3
Mcquarrie, Edward F.
The market research toolbox : a concise guide for beginners
/ Edward F. McQuarrie
.- 3rd
.- Los Angeles: Sage, 2012
.- xviii, 253p .
ISBN: 9781412991742
Subject Headings:
Marketing research -- Methodology;
Copy Details:
Acc. No.: A175113, Full Call No.: 658.83 M242m3, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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