658.800846  / Si39m2 <br/>
<br/>
       The silver market phenomenon : marketing and innovation in the aging society 
 / edited by Florian Kohlbacher and Cornelius Herstatt 
 .- 2nd 
 .- Berlin: Springer,  2011 
 .- xxxiv, 463p . 
<br><u>ISBN:</u> 9783642143373 
<br/><u>Subject Headings:</u> <br/>Marketing - Social aspects;<br/>Population aging -- Economic aspects;
<br/><U>Author Added Entry: </u><br/>Kohlbacher, Florian, Ed.;
<br><U>Copy Details:</u><br> Acc. No.: <b>A174574</b>, Full Call No.: 658.800846 Si39m2,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>