658.84 / G926d
Grunig, Rudolf
Developing international strategies : going and being international for medium-sized companies
/ Rudolf Grunig and Dirk Morschett
.- Berlin: Springer, 2012
.- xxiv, 368p .
ISBN: 9783642247248
Subject Headings:
Export marketing -- Management;
International business enterprises -- Management;
Strategic planning;
Author Added Entry:
Morschett, Dirk;
Copy Details:
Acc. No.: A174668, Full Call No.: 658.84 G926d, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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