658.827  / Sch54i <br/>
Schmidt, Klaus <br/>
       Inclusive branding : the why and how of a holistic approach to brands 
 / Klaus Schmidt and Chris Ludlow 
 .- New York: Palgrave,  2002 
 .- xiii, 210p. . 
<br><u>ISBN:</u> 9780333980798 
<br/><u>Subject Headings:</u> <br/>Business names;<br/>Branding (Marketing);<br/>Trademarks;
<br/><U>Author Added Entry: </u><br/>Ludlow, Chris;
<br><U>Copy Details:</u><br> Acc. No.: <b>A173522</b>, Full Call No.: 658.827 Sch54i,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>