658.827  / H742c <br/>
Holt, Douglas <br/>
       Cultural strategy : using innovation ideologies to build breakthrough brands 
 / Douglas Holt and Douglas Cameron 
 .- New Delhi: Oxford University Press,  2010 
 .- xv, 387p . 
<br><u>ISBN:</u> 9780199587407 
<br/><u>Subject Headings:</u> <br/>Branding (Marketing);
<br/><U>Author Added Entry: </u><br/>Cameron, Douglas;
<br><U>Copy Details:</u><br> Acc. No.: <b>A170587</b>, Full Call No.: 658.827 H742c,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>