658.827  / R959b <br/>
Ryans, Adrian <br/>
       Beating low cost competition : how premium brands can respond to cut-price rivals 
 / Adrian Ryans 
 .- New Delhi: Wiley India,  2009 
 .- xvi, 256p . 
.- ( Time Business Series     
<br><u>ISBN:</u> 9788126525041 
<br/><u>Subject Headings:</u> <br/>Product management;
<br><U>Copy Details:</u><br> Acc. No.: <b>A172038</b>, Full Call No.: 658.827 R959b,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>