650.4063  / M363d <br/>
Martin, Roger <br/>
       The design of business : why design thinking is the next competitive advantage 
 / Roger Martin 
 .- Boston: Harvard Business Press,  2009 
 .- xiii, 191p. . 
<br><u>ISBN:</u> 9781422177808 
<br/><u>Subject Headings:</u> <br/>Creative ability in business;
<br><U>Copy Details:</u><br> Acc. No.: <b>A168834</b>, Full Call No.: 650.4063 M363d,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>