658.872  / B613d <br/>
Blattberg, Robert C. <br/>
       Database marketing : analyzing and managing customers 
 / Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin 
 .- New Delhi: Springer,  2008 
 .- xxiv, 871p . 
.- ( International Series In Quantitative Marketing / Edited By Jehoshua Eliashberg     
<br/>Springer International Edition 
<br/>Includes bibliographical references and index. 
<br><u>ISBN:</u> 9788184893847 
<br/><u>Subject Headings:</u> <br/>Database marketing.;
<br/><U>Author Added Entry: </u><br/>Kim, Byung-Do;
<br><U>Copy Details:</u><br> Acc. No.: <b>A168351</b>, Full Call No.: 658.872 B613d,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>