338.10954  / M341 <br/>
       Marketing to rural consumers : understanding and tapping rural market potential 
 / edited by Sanal Kumar Velayudhan, Guda Sridhar 
 .- New Delhi: Excel Books,  2009 
 .- vii, 365 p.. 
<br><u>ISBN:</u> 9788174467201 
<br/><u>Subject Headings:</u> <br/>Farm produce--India--Marketing--Congresses.;<br/>Farmers as consumers--India--Congresses.;
<br/><label>Subjects--Index Terms: </label>Rural development--India--Congresses. 
<br/><U>Author Added Entry: </u><br/>Velayudhan, Sanal Kumar, 1955-, ed.;<br/>Sridhar, Guda, ed.;<br/>Indian Institute of Management, Khozhikode.;
<br><U>Copy Details:</u><br> Acc. No.: <b>A167782</b>, Full Call No.: 338.10954 M341,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>