658.8 / D977b4
Dwyer, F. Robert
Business marketing : connecting strategy, relationships and learning
/ F. Robert Dwyer and John F. Tanner
.- 4th
.- Boston: Mcgraw-Hill, 2009
.- xxix, 670p .
Mcgraw-Hill International Edition.
Includes bibliographical references and index.
ISBN: 9780071263436
Subject Headings:
Marketing.;
Author Added Entry:
Tanner, John F.;
Copy Details:
Acc. No.: A167912, Full Call No.: 658.8 D977b4, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------