658.8  / F54i3 <br/>
Fisk, Raymond P. <br/>
       Interactive services marketing 
 / Raymond P. Fisk, Stephen J. Grove and Joby John 
 .- 3rd 
 .- Boston: Houghton Mifflin,  2008 
 .- xxiv, 276p . 
<br><u>ISBN:</u> 9780618641802 
<br/><u>Subject Headings:</u> <br/>Services industries -- Marketing;
<br/><U>Author Added Entry: </u><br/>Grove, Stephen J.;
<br><U>Copy Details:</u><br> Acc. No.: <b>A164258</b>, Full Call No.: 658.8 F54i3,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>