658.802 / F413m4
Ferrell, O.C.
Marketing strategy
/ O.C. Ferrell and Michael D. Hartline
.- 4th
.- Australia: South Western, 2008
.- xxii, 717p .
ISBN: 9780324362725
Subject Headings:
Marketing;
Author Added Entry:
Hartline, Michael D.;
Copy Details:
Acc. No.: A164089, Full Call No.: 658.802 F413m4, Item type: Books , Location: General Stacks,
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