658.802  / Sm52m <br/>
Smith, Brian D. <br/>
       Making marketing happen : how great companies make strategic marketing planning work for them ; foreword by Malcolm McDonald 
 / Brain D. Smith 
 .- Amsterdam: Elsevier,  2005 
 .- xvi, 377p . 
<br><u>ISBN:</u> 9780750662484 
<br/><u>Subject Headings:</u> <br/>Marketing;
<br><U>Copy Details:</u><br> Acc. No.: <b>A163172</b>, Full Call No.: 658.802 Sm52m,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>