658.5 / T369M
Thomke,Stefan
MANAGING PRODUCT AND SERVICE DEVELOPMENT
/ TEXT AND CASES
.- Mcgraw-Hill, New York, 2007
.- vii,592 .
ISBN: 0073023019
Subject Headings:
New Products -- Management -- Case Studies;
Product Management -- Case Studies;
Copy Details:
Acc. No.: A156752, Full Call No.: 658.5 T369M, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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