658.83 / B835 v.3
Bruner, Gordon C.
Marketing scales handbook : a compilation of multi item measures [v.3]
/ Gordon C. Bruner, Karen E. James and Paul J. Hensel
.- Chicago: American Marketing Association, 1992
.- 1651p.
ISBN: 0877572909
Subject Headings:
Marketing research - Statistical methods -- Handbooks, Manuals, etc;
Scaling (Social Sciences) -- Handbooks, Manuals, etc;
Author Added Entry:
James, Karen E.;
Hensel, Paul J.;
Copy Details:
Acc. No.: A154514, Full Call No.: 658.83 B835 v.3, Item type: Reference , Location: Reference, v.3
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