658.83 / B835 v.2
Bruner, Gordon C.
Marketing scales handbook : a compilation of multi item measures [v.2]
/ Bruner, Gordon C. and Paul J. Hensel
.- Chicago: American Marketing Association, 1992
.- xiv, 1315p.
ISBN: 0877572615
Subject Headings:
Marketing research - Statistical methods -- Handbooks, Manuals, etc;
Scaling (Social Sciences) -- Handbooks, Manuals, etc;
Author Added Entry:
Hensel, Paul J.;
Copy Details:
Acc. No.: A154513, Full Call No.: 658.83 B835 v.2, Item type: Reference , Location: Reference, v.2
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