658.8020285  / L628M2 <br/>
Lilien,Gary L. <br/>
       MARKETING ENGINEERING 
 / COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING 
 .- 2nd 
 .-  Pearson Education ( Singapore ) Pte. Ltd., Delhi,  2003 
 .- xxiv,518 . 
<br/>Includes Bibliographical References And Indexes 
<br><u>ISBN:</u> 8129700050 
<br/><u>Subject Headings:</u> <br/>Marketing -- Data Processing;<br/>Marketing -- Decision Making -- Mathematical Models;<br/>Marketing -- Decision Making -- Data Processing;
<br/><U>Author Added Entry: </u><br/>Rangaswamy,Arvind;
<br><U>Copy Details:</u><br> Acc. No.: <b>A149460</b>, Full Call No.: 658.8020285 L628M2,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>