658.8342  / W499B <br/>
Wertime,Kent <br/>
       BUILDING BRANDS AND BELIEVERS 
 / HOW TO CONNECT WITH CONSUMERS USING ARCHETYPES 
 .-  John Wiley & Sons (Asia) Pte. Ltd., Singapore,  2002 
 .- xvi,267 . 
<br><u>ISBN:</u> 0470820675 
<br/><u>Subject Headings:</u> <br/>Brand Choice;<br/>Marketing -- Psychological Aspects;<br/>Consumer Behavior;
<br><U>Copy Details:</u><br> Acc. No.: <b>A151325</b>, Full Call No.: 658.8342 W499B,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>