658.8  / H675E2 <br/>
Hoffman,K. Douglas <br/>
       ESSENTIALS OF SERVICES MARKETING 
 / CONCEPTS, STRATEGIES AND CASES 
 .- 2nd 
 .-  Thomson, Singapore,  2002 
 .- xxi,569 . 
<br><u>ISBN:</u> 9812406034 
<br/><u>Subject Headings:</u> <br/>Services Industries -- Marketing;
<br/><U>Author Added Entry: </u><br/>Bateson,John E.G.;
<br><U>Copy Details:</u><br> Acc. No.: <b>A150796</b>, Full Call No.: 658.8 H675E2,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>