658.834  / R137C <br/>
Raju,M S,Xardel,Dominique <br/>
       CONSUMER BEHAVIOR 
 / CONCEPTS,APPLICATIONS AND CASES 
 .-  Vikas Publishing House Pvt. Ltd.,New Delhi,  2004 
 .- xvi,351 . 
<br/>Includes Index 
<br><u>ISBN:</u> 812591532X 
<br/><u>Subject Headings:</u> <br/>Consumer Behavior;<br/>Motivation (Marketing);
<br><U>Copy Details:</u><br> Acc. No.: <b>A150820</b>, Full Call No.: 658.834 R137C,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>